About Me
Hello! Nice to meet you! My name is Victoria Kruemmer. For the past 8 years, I have partnered with B2B, B2G, and B2C businesses to reimagine, build, and level up their branding and content marketing to expand their market presence. My love of design comes from my love of basketball - from playing to spectating - the best part of every game is the designs that bring those experiences TO LIFE! I am passionate about making businesses and experiences come to life through my designs to enhance the customer experience.
2023 WashingtonExec Marketing Executive of the Year Finalist
My Journey to Today
In May 2018, I graduated from Queens University of Charlotte with a degree in New Media Design (more commonly known as Graphic Design) after four years of playing on the Women’s Basketball team and interning across different disciplines.
After college, I worked and lived where I grew up in Northern Virginia (NoVA!). I dove into my first full-time position at American Disposal, a waste management company. Outside of the typical first-job lessons, I truly learned how to transform an unapproachable topic into something that resonates across different audiences, needs, and industries. Some highlights were social media designs, recycling and green education, and supporting our website redesign.
From there, I transitioned to Unimex Corporation, a truly dynamic small business servicing not only businesses and direct consumers, but government agencies. We tackled it all from Uniforms, to Gear, to a variety of diverse products. During my tenure, I supported marketing, events, quotes and bidding for product government contracts, and the highlight of opening a retail space in under 2 months. This experience has honed my skills in adapting to different industries and needs.
For the past three and a half years, I have supported Highlight as their Marketing Department lead. When I joined the organization, the marketing department was in its infancy; over the years, we have built and matured it to where we are today. Under our mighty team of two, we currently support all corporate external marketing, communication, and branding efforts, including events, sponsorships, association partnerships, a full-scope content strategy, video development, and podcast development, and serve as in-house design for marketing materials, website design, and beyond.
Favorite Things: Giraffes, Caffeine, Food Adventures, Hiking, Exploring National Parks, and any & all shows with Gordon Ramsay.